Pastors, online giving is not uncharted territory. There are simple, proven methods to increase the generosity of and engage church members.
Introducing The Guide to Online Church Fundraising by Todd Turner
Covid sent churches online in 2020. We all scrambled trying to squeeze Sunday into a “web” experience. We adjusted, learned, tweaked, and grew our online ministries and experiences.
Yet, most churches are still decades behind the art of creating and sustaining online givers.
Your staff can learn simple methods to engage attendees and members using your digital channels. Webpages, emails, and social media.
I have put over two and a half decades of Online Church Ministry success and case-studies into ONE easy to learn course.
Todd Turner
Lesson 1 – Online Giving
(43 Minutes)
Course Description – We break the “Money Changer” mentality while discussing church generosity. Discuss a Biblical approach to “telling the flock about needs” and discuss the various ways to navigate the online giving moments and opportunities.
- Fundraising from a Biblical Perspective
- The Covid Factor (& How Church Behavior Changed)
- Why Hope is Valuable—But it’s Not a Strategy
- Unpacking the Donation Page
- Go Beyond the “Give” Button (Offering Other Ways to Give)
- Unpacking Monthly Givers
- Making a Friction-Free Landing Page
- The Golden Rule: What’s Your Main Thing?
- Giving Thanks for a Gift Correctly
- Driving Engagement Via Email
- How to Diffuse the Biggest Barrier to Giving
- The Art of Embedding Giving Moments Naturally
- Using Results to Tell a Story
Lesson 2 – Donors vs Givers
(44 Minutes)
Course Description – Many churches treat givers as “Obedient tithers” while other Christian Non-Profits are using the art of storytelling to raise the funds they need to do kingdom work. Churches MUST learn how to tell their amazing stories and show “ministry in action.”
- Digital Fundraising Principles (From a Church Perspective)
- Focusing on More Than Just Sunday Morning
- Your Church Has Givers—But Are They Giving to You?
- How to Ask for Funds the Right Way
- Highlighting Donors as Part of Your Story
- How Donors Think & Decide to Give
- Propensity Giving: Helping Donors Find Their Passion
- Ethically Using the Data Available to You
- Categorizing Givers In Your Church
- Making Specific Asks (to the RIGHT People)
- Reframing Ministry You Already Do (to appeal to NEW People)
Lesson 3 – Digital Playbook
(45 Minutes)
Course Description – It is finally time to put in the trick plays. Your organization has learned how to block and tackle correctly, now it’s time to run! Learn practical next step action items for your web and marketing staff to put in place.
- Optimizing the Basics: The “Give” Button
- Watching a Sermon VS. Attending a Sermon
- Using Youtube to Add Giving Opportunities
- Utilizing Website Funnels for Giving
- Testing Elements of a Landing/Donation Page
- The Essentials of a Landing Page
- Matching a “Case for Support” With Donor Level
- Creating Donation Pages (For Specific Purposes)
- Displaying Testimonials & Success Stories
- Communicating the Impact of a Gift: Show, Don’t Tell!
- Sharing Your Links on Social Media
- What to Do (& What Not to Do) With Your Email List
- How to Define a “Good Ask”
Bonus Material
2 FREE PDFs of templates and tips for giving pages, email, and social media templates you can swipe for your own use!
- Giving Page Overview and Templates
2. Email and Social Media Templates
Churches are in the dark ages compared to Christian Non-Profits. Yet it is the SAME GIVERS who sit in the SAME pews supporting the mission field. Yet, churches just don’t know how to talk in the language givers understand. This Course Fixes That
While I could easily tack on a price tag with a comma for this course, I wanted to keep it affordable and accessible for those who really need it.
I’ve worked with countless churches to help get them to a place where donations and fundraising aren’t a massive pain point anymore.
Todd Turner
Gain confidence that your digital efforts are being used to grow your church’s ministry and to engage your flock online.
FAQs
Will we need to change our giving software?
No. In the course, I explain what to do if your donation pages can be easily edited and what to do if they can not.
What if I am not technical?
This is not a course that gets in the weeds or sells extra software to make the system work. Just decades of learning what works online to create givers and applying the strategies and tactics to churches and members.
Have other churches done this?
Many pastors have often wondered why Christian Organizations are so much more successful at acquiring online givers. During covid, churches sought out those of us who had year of experience and asked “how do they do that?’ Thus, after a handful of case-studies with churches, I created this masterclass sharing all of the knowledge and tactics I have been teaching.
If you are a pastor who wants to help his web team
Your staff will appreciate having a plan more robust than just an online giving page that doesn’t excite your church members. Purchase this for yourself or your staff.
Who is this for?
✅ – Executive Pastors, Pastors, Marketing teams, webmasters, volunteers, anyone that is involved in creating content for your website, emails, and social media.